Start with who

In case your lost, wondering what to do next, think about who you would like to serve. Having a who makes things much easier. Having someone in particular to serve means you are much more focused on making a good thing for at least one person, rather than making a mediocre thing for no one.

You are able to choose your who. Your who should be someone you want to serve who also has the ability to give you what you require in service of them. Your who also gives you hints towards what you can create as well.

All you need is a who.