Minimal Viable Audience is a much-needed reminder

When you're facing stern competition, ask yourself first if you're even in the same race. There may be some areas of overlap, that's ok, but if your target audiences are even slightly different, and if this slightly different audience is big enough, which they must be to have gotten this far, you're always going to be in the game.

Who's it for, and what's the change you want to make? People like us do things like this. People like us do things like this. Minimal viable audience.

(Credit to Seth Godin and Kevin Kelly)

ENJOYED THIS? HAVE MORE.

MOUNTAINS OF WISDOM

Subscribe to my yamabushi newsletter

RECENT BLOG POSTS

view of building exterior
No matter the situation
Judgement Calls
landscape photograph of body of water
I got nothing

YAMABUSHI BLOG POSTS

fire wallpaper
Something Spectacular
pexels-photo-6055989.jpeg
Let it go has two meanings
justice scales and gavel on wooden surface
You are making the decision

RANDOM POSTS

Family versus team
The on switch
More on the Zone of Proximal Development
Tim Bunting Kiwi Yamabushi

Tim Bunting Kiwi Yamabushi

Get In Touch

Sakata City, Yamagata, Japan 

tim@timbunting.com

Share this:

Like this:

Like Loading...
Scroll to Top