Stolen directly from Seth Godin's most recent podcast, cohesion and commerce.

I've been writing a hell of a lot of anecdotes on this blog, this might even be one of them, but I need to focus more on the story. Anecdotes are only really interesting to the writer, but can be ok if they connect to the story, the story that resonates.

That's the key. Finding the story that resonates, and telling it. That's what I have to focus on.