No-one else

One of my favourite artists has the simplest mottos for their music: music for anyone who wants to sing and dance.

It’s simple, and it works. Their focus is on making stuff that makes you want to sing and dance. Anything else is just not their cup of tea. So they don’t do that.

What is it you want people to do? What is it people want to do that you can provide for?

Do that. And make a point of doing just that.