Burnout shows you haven’t focused enough on your audienceIf you focus enough of your time and energy on something that resonates with your audience, you have a winner. Even when competition gets tough, if you focus enough on satisfying your audience, you can't lose. The only way you can lose in this situation is through […]

Burnout shows you haven’t focused enough on your audienceIf you focus enough of your time and energy on something that resonates with your audience, you have a winner. Even when competition gets tough, if you focus enough on satisfying your audience, you can't lose. The only way you can lose in this situation is through […]

There are some aspects of Japanese culture that don't cross over to other cultures. One easy example would be Reiwa, the new age we entered this year. This sort of information you need to have before conducting any business here, but when you're not in that location it can be hard to come by. If […]

Which is more important, productivity or creativity? You can make a case for both, but I think we'd agree that being more creative is more beneficial than being more productive. Our current economy values productivity over anything and it's easy to see why. Money. More productive people lead to more things being made, more things […]

Unless a project is already in motion, it's almost useless to say you're going to do something. Often we say we're going to do something to garner support or to test the waters. In that case, make yourself more credible by getting the show on the road.

When you're facing stern competition, ask yourself first if you're even in the same race. There may be some areas of overlap, that's ok, but if your target audiences are even slightly different, and if this slightly different audience is big enough, which they must be to have gotten this far, you're always going to […]

Creativity for the sake of creativity is most welcome. Productivity for the sake of productivity is not. Why? The more creative you are, the more benefit you provide to the human race. The more productive you are, doesn’t necessarily result in more benefit for the human race. It can, but not always. When it does, […]