Mass consumption categories
Mass consumption will always be a thing, but the categories of these things will get more and more niche as time goes on. It has to, it’s the only way they can survive with ever picky people. And that’s a good thing.
It means we truly demand things that are valuable to us, and rather than making things for a potential audience, if we make things for an already existing audience, we become more efficient and our burden on the earth is lessened.
ABOUT THE AUTHOR
Hi, I’m Tim Bunting AKA the Kiwi Yamabushi, a New Zealander who became a Yamabushi Ascetic in the Dewa Sanzan mountains of north Japan. I’m part of the Yamabushido team, and we host life-altering Yamabushi training on the Dewa Sanzan (website link). People come to us for the ultimate mindfulness experience, to reach the next level, or simply connect with nature and themselves.
I’m on a mission to summit all 100 Famous Mountains of Yamagata Prefecture to spread the splendour of this fabulous location, and in dedication to all those who lost their lives out in nature, including my father.
On my daily blog I post thoughts of a practicing Yamabushi that I hope people can use to better themselves and live as fulfilling a life as possible.
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