Mass consumption categories

Mass consumption will always be a thing, but the categories of these things will get more and more niche as time goes on. It has to, it’s the only way they can survive with ever picky people. And that’s a good thing.

It means we truly demand things that are valuable to us, and rather than making things for a potential audience, if we make things for an already existing audience, we become more efficient and our burden on the earth is lessened.

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