Is the reason why I've come to this small town in Akita on average about once a month since I found it. I've also told multiple friends about it.

I've seen it first hand. Cafes have pulling power.

They have to be done the right way though. Not your typical Japanese cafe, which has an image of being old and for older people and full of smoke.

No, espresso is where it's at! That young vibe is important! Are you listening Sakata City?