Experiment. Experiment. Experiment.

Today I tried something familiar but new. I had written a draft for my newsletter, and while it was still fresh in my head, I recorded it on video.

My newsletter was originally a way to share my blog. I quickly started to use it to generate ideas and test them. These seem to be well-received, relatively speaking, of course. Eventually, I want to take all of these ideas and turn them into videos.

Eventually.

But eventually turned into ’I’ll do it when I can’ too many times. It’s gotten to the point where this year I’ve only produced two videos, despite having multiple in the pipeline.

So I’m switching things around. I’m focusing on output and turnaround, on getting the videos out into the world as soon as possible after coming up with the idea.

Hence today. And hence the rather rash approach.

The truth is, with YouTube, you need to be producing content. There’s no two ways about it. I haven’t been producing content. I’ve been stuck in a vortex of ‘when I get around to it’, and never getting around to it.

So I’m getting around to it. This may well be at the cost of the editing, but out in the world is the only way to push things forward. Editing can wait.

It’s about increasing your chances, learning, and then applying what you’ve learned to your videos. Without videos, you have nothing to base your progress on. And more videos give you more chances to learn.

The time for procrastination is over. Now is the time of action. Action that starts by filming, in my case, like I did today.