Finding the balance
The best movie trailers tell you enough of the story that you are intrigued, but not enough to give too much of the story away. This means that the best movie trailers have found the balance between these two parameters.
For a viewer or a customer, that’s exactly what you want. You want your interest piqued, but not ruined.
The same thing goes for trying to sell an experience. You can’t give away too much, but then again, you have to give away enough that they are intrigued.
As a provider of experiences, you have to control the information you do give away to control the experience for the participants. This is like an ongoing feeding of the trailer, which is where your story develops in the minds of the participants. Do this, and you can’t go wrong.
ABOUT THE AUTHOR
Hi, I’m Tim Bunting AKA the Kiwi Yamabushi, a New Zealander who became a Yamabushi Ascetic in the Dewa Sanzan mountains of north Japan. I’m part of the Yamabushido team, and we host life-altering Yamabushi training on the Dewa Sanzan (website link). People come to us for the ultimate mindfulness experience, to reach the next level, or simply connect with nature and themselves.
I’m on a mission to summit all 100 Famous Mountains of Yamagata Prefecture to spread the splendour of this fabulous location, and in dedication to all those who lost their lives out in nature, including my father.
On my daily blog I post thoughts of a practicing Yamabushi that I hope people can use to better themselves and live as fulfilling a life as possible.
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