Price is there not to make profit, but to help create a sustainable market.
A few years back, a friend and I were running an experimental cafe. Our offerings were simple; a meal for about 800yen, a coffee for about 400yen, or both for about 1000yen.
We were running the cafe for a bit of fun, not to make money, so I was ok with offering an even cheaper deal, say the meal came with a free cup of coffee. Luckily, I was wisely advised against that.
Even though we weren’t doing it for the money, the price was extremely important. If we priced ourselves too cheaply, then it cheapens the market overall, and may put a strain on other cafes, or make them run out of business. This is the opposite of what we want.
Competitive pricing builds sustainable markets. Never sell yourself short, it could put you out of a job, or even worse, make you the lowest denominator.
ABOUT THE AUTHOR
Hi, I’m Tim Bunting AKA the Kiwi Yamabushi, a New Zealander who became a Yamabushi Ascetic in the Dewa Sanzan mountains of north Japan. I’m part of the Yamabushido team, and we host life-altering Yamabushi training on the Dewa Sanzan (website link). People come to us for the ultimate mindfulness experience, to reach the next level, or simply connect with nature and themselves.
I’m on a mission to summit all 100 Famous Mountains of Yamagata Prefecture to spread the splendour of this fabulous location, and in dedication to all those who lost their lives out in nature, including my father.
On my daily blog I post thoughts of a practicing Yamabushi that I hope people can use to better themselves and live as fulfilling a life as possible.
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