The grumpy facade
Grumpy old man that gets results.
Further to my piece yesterday on the not for you list, there’s a perfect example. My coffee guy is this seemingly grumpy old man who only knows coffee. But the coffee he knows is so valuable to others who know coffee. This makes him popular amongst coffee enthusiasts, yet he can seem rather grumpy around people who don’t get the joke.
Look under the skin, and you’ll find a genuine old man whose only wish is to delight you with a nice cup of coffee. But often people don’t look far enough and can’t see past the grumpy facade. But that doesn’t matter. Enough people see past that and know that he delivers on what he says he will. There’s your minimal viable audience.
ABOUT THE AUTHOR
Hi, I’m Tim Bunting AKA the Kiwi Yamabushi, a New Zealander who became a Yamabushi Ascetic in the Dewa Sanzan mountains of north Japan. I’m part of the Yamabushido team, and we host life-altering Yamabushi training on the Dewa Sanzan (website link). People come to us for the ultimate mindfulness experience, to reach the next level, or simply connect with nature and themselves.
I’m on a mission to summit all 100 Famous Mountains of Yamagata Prefecture to spread the splendour of this fabulous location, and in dedication to all those who lost their lives out in nature, including my father.
On my daily blog I post thoughts of a practicing Yamabushi that I hope people can use to better themselves and live as fulfilling a life as possible.
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