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The not for you list
Minimal viable audience is a concept that if you haven’t heard of, you probably should. You might already know what it is, however. The minimal number of clients you can have to have a viable business, which is basically the first aim of any serious business. Enough business to stay in business so to speak.
Well, part of that is choosing who the business or service is for. You might have an idea who it’s for, but it helps to come to terms with who it’s not for so that you don’t get disappointed with the detractors. So, why not make a ‘not for you’ list.
Besides the obvious people who don’t even speak your language and people who are either too old or too young, also think about the haters and people who just outright won’t be interested.
ABOUT THE AUTHOR
Hi, I’m Tim Bunting AKA the Kiwi Yamabushi, a New Zealander who became a Yamabushi Ascetic in the Dewa Sanzan mountains of north Japan. I’m part of the Yamabushido team, and we host life-altering Yamabushi training on the Dewa Sanzan (website link). People come to us for the ultimate mindfulness experience, to reach the next level, or simply connect with nature and themselves.
I’m on a mission to summit all 100 Famous Mountains of Yamagata Prefecture to spread the splendour of this fabulous location, and in dedication to all those who lost their lives out in nature, including my father.
On my daily blog I post thoughts of a practicing Yamabushi that I hope people can use to better themselves and live as fulfilling a life as possible.
Sign up to the weekly Mountains of Wisdom newsletter, follow me on social (Instagram, Facebook, YouTube, Twitter, TikTok, Clubhouse, all @kiwiyamabushi), or send me an email via the link below to stay in touch.
Tim.
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