The price comes last.

It's an afterthought. Once you've decided you want to buy it, all that's left is seeing if you can afford it. Not whether the price is lower elsewhere. The hard part is convincing people they want to buy it. If you can do that without using the price, you win. Which is all to say, make something that the price is irrelevant.

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Sakata City, Yamagata, Japan 

tim@timbunting.com

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