Minimal viable audience is a concept that if you haven’t heard of, you probably should. You might already know what it is, however. The minimal number of clients you can have to have a viable business, which is basically the first aim of any serious business. Enough business to stay in business so to speak.

Well, part of that is choosing who the business or service is for. You might have an idea who it’s for, but it helps to come to terms with who it’s not for so that you don’t get disappointed with the detractors. So, why not make a ‘not for you’ list.

Besides the obvious people who don’t even speak your language and people who are either too old or too young, also think about the haters and people who just outright won’t be interested.