Travel for the masses

TIM BUNTING

KIWI YAMABUSHI

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The eighth station of Mt. Gassan during the middle of summer.

山伏

キウイ

Travel for the masses

Is starting to show cracks. Pretty big ones in fact.

Seth Godin is totally right. The time of mass advertising is done. We need to focus on a core audience of fans, and worry about quality 100 times more than before.

This is a lesson Japan (and I mean here in Yamagata) will have to learn sooner or later. All the advertising in the world won’t do shit unless they build unique experiences for FIT travelers. Those who already have are doing quite well indeed.

Convert part of some of your rooms to an en-suite. Provide a variety of meals over a few days to promote longer stays. Focus on individual and pair travelers who want everything self-contained.

At least that’s what I’d do.

Tim
July 16, 2019
7:40 pm
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ABOUT THE AUTHOR

Hi, I’m Tim Bunting AKA the Kiwi Yamabushi, a New Zealander who became a Yamabushi Ascetic in the Dewa Sanzan mountains of north Japan. I’m part of the Yamabushido team, and we host life-altering Yamabushi training on the Dewa Sanzan (website link). People come to us for the ultimate mindfulness experience, to reach the next level, or simply connect with nature and themselves.

I’m on a mission to summit all 100 Famous Mountains of Yamagata Prefecture to spread the splendour of this fabulous location, and in dedication to all those who lost their lives out in nature, including my father.

On my daily blog I post thoughts of a practicing Yamabushi that I hope people can use to better themselves and live as fulfilling a life as possible.

Sign up to the weekly Mountains of Wisdom newsletter, follow me on social (Instagram, Facebook, YouTube, Twitter, TikTok, Clubhouse, all @kiwiyamabushi), or send me an email via the link below to stay in touch.

Tim.