The Luxury Paradox

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The luxury paradox states that the more expensive something is, the less you use it. So if you had a Ferrari, it would normally sit in your garage. But if you had a Honda, it would get used a lot.

I bought some shoes a few years back that at the time felt expensive for me. I have since bought more expensive shoes that I (paradoxically it would seem) use quite often, because these more expensive shoes are built to last decades (I’m not even lying, R.M. Williams boots are built to last). This purchasing of new shoes meant the older ones lost their perceptive value, and therefore began to feel cheap. By then I felt it was fine to wear those old shoes more often, and so I do.

In other words, if you buy something expensive and don’t use it, buy something even more expensive! Then you’ll use it (of course this is a joke, you would have fallen to the Hedonic Treadmill, but it proves a point).

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Sakata City, Yamagata, Japan 

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